[IEEE-bhpjobs] ASQ Raleigh monthly meeting Oct 16 - The Importance of Quality in Marketing

[Esther L]

ASQ Events   www.asqraleigh.org

Registration Required. Please follow the 'Register Online' links below.

Professional Development Meeting
	

October 16, 2007
	

5-8:45
	

North Raleigh Hilton

5:00pm:            Free Tutorial      Register Online

Speaker:  David Bridge

Topic:  Good Works Project



The ASQ Raleigh Section, through the National ASQ Community Good Works
Project, is proud to work with Durham Crisis Response Center to apply
the principles of quality management and process improvement to
increase the value and impact of DCRC's vital work to the community.
This presentation will describe the approaches taken to support DCRC,
the measures developed to quantify quality, and the available results
of this important community initiative.



6:00pm:            Networking / informal jobs discussion.

6:30pm:            Dinner               Register Online  (Cost:
$20/Member, $10/Student)

7:30pm:            Presentation

Speaker: Brian McDonald – Marketing Director, Zencos Consulting

Topic:  The Importance of Quality in Marketing



Quality plays a big part of marketing and communications for today's
companies.  Brand value is largely measured by the quality of the
product/service and supporting services (tech/customer support,
warranty, etc.) by the consumer/buyer.  It's important for marketing
to understand the quality measurements, processes, etc. when marketing
a product to both internal and external audiences.

-- 
--- Esther L., estheraauw at gmail.com
"You can not inspect quality into the product; it is already there."
-W. Edwards Deming